New Bar is ‘too Geordie’ for Sunderland

Two former stars of MTV’s Geordie Shore have pulled out of a bar venture in Sunderland after it was deemed to be ‘too Geordie‘ for punters in Wearside.

Jay Gardner and Ricci Guarnaccio outside Attico which was formerly known as Ruba

Jay Gardner and Ricci Guarnaccio outside Attico, which was formerly known as Ruba

Jay Gardner and Ricci Guarnaccio, decided to sell the venue only two months after it reopened following a £200,000 transformation.


Jay G Shore


The launch night for ‘Attico‘ and ‘Verve‘, the two bars located within the same venue in Sunderland’s Green Terrace, was attended by several high-profile TV personalities including Gogglebox’s George Gilby and Benefit Street’s Dee Kelly. Ricci described Attico as an ultra modern champagne and cocktail bar and Verve as a “swanky” venue playing the latest commercial house tunes.



The new owner of the venue said,

The problem is nothing to do with them personally, they have parted from the bar on good terms. They were great and very keen to promote the business. But they are so linked with the show and Newcastle, and that link just didn’t work in Sunderland. Although there is people from Sunderland, Middlesbrough and Durham in the show, it will always be linked to Newcastle and the bar was being seen as a ‘Geordie’ bar.





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