Fenwick Christmas Window

The festive John Lewis advert might be a sign for the rest of the UK that Christmas is on its way, but to people of the North-East there is a more poignant reminder…


  On Friday 4th November at 5pm, Fenwick will reveal their 2016 Christmas window display – a tradition that has been welcomed every year by the people of Newcastle (and beyond) since 1971.


Fenwick Window

Each year the display represents the largest of its kind in the UK outside of London, with an estimated investment of around £200,000, providing a major attraction for locals and visitors to the area.

Fenwick Christmas window - 1965. Image courtesy of Tyne & Wear Archives & Museums

Fenwick Christmas window – 1965. Image courtesy of Tyne & Wear Archives & Museums

Prior to 1971, the window received only a minor festive makeover, as seen in the picture above. Since then, Fenwick have used the same Bavarian company to design the displays, with each one being a closely guarded secret until the day it is officially unveiled.

“Each year, the theme for the window is a closely-guarded secret with only a handful of Fenwick staff ‘in the know’ until the window is fully constructed. Planning starts in early November for the following year’s window. The theme is usually decided in the first few months of the year, with model-making and sets constructed over several months.”, a Fenwick spokeswoman revealed.

Fenwick Christmas window 2013 - photo courtesy of

Fenwick Christmas window 2013 – photo courtesy of

There will be music and entertainment from 3.30pm on the 4th November for those who are their to witness the unveiling of the 2016 window at 5pm.

A fantastic tradition, long may it continue!



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